Celebrate CNY with Tiger Beer: Together We Roar
In the heart of Kuala Lumpur, beneath the gleaming lights of Pavilion Bukit Jalil, Tiger Beer elegantly unfolded the canvas of the "Together We Roar" campaign, a celebration that marries the vibrant essence of Lunar New Year with the bold strokes of modern festivity.
From the 10th to the 12th of January, 2025, this exuberant affair has not merely been an event - it has been a siren call to souls yearning for connection, courage, and celebration in the auspicious Year of the Snake.
Table of Content
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| Celebrate the Lunar New Year with Tiger Beer's Together We Roar campaign |
Celebrate CNY with Tiger Beer: Together We Roar
Tiger Town at Pavilion Bukit Jalil
Imagine stepping into a realm where the air buzzes with euphoria, where every corner bears testament to the vibrancy of Tiger Beer's vision. The Piazza at Pavilion Bukit Jalil, transformed into the whimsical 'Tiger Town,' becomes the heartbeat of the festival, pulsating with live music, artisan crafts, and a camaraderie that transcends mere celebration.
In collaboration with Tǎng Píng, the renowned Live Cafe Bar, the nights were alive with performances by beloved artists such as 3P and Jeryl Lee, creating an atmosphere where every note played is an invitation to unleash one’s inner vigour.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, perfectly encapsulates the essence of the festivities: "Each year, Tiger celebrates the courageous journey of progress and connection. This year's experiences are a tribute to these enduring bonds, inspiring our community to commemorate the uplifting power of togetherness."
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| Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, highlights Tiger’s celebration of courage and connection, honouring the uplifting power of togetherness through this year’s festivities. |
Tiger x atmos x ButNotReally Streetwear Collection
In an exciting unveiling, Tiger Beer, atmos, and the inventive ButNotReally revealed a streetwear collaboration that is as much a nod to heritage as it is a forward leap into the future of fashion. This exclusive collection seamlessly blends the audacity of Tiger Beer, the sophistication of atmos, and the creative spirit of ButNotReally.
It serves as a tribute to the bold and the brave, available for purchase at atmos stores across Malaysia.
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| Grab your style upgrade with the exclusive Tiger x atmos x ButNotReally Streetwear Collection! |
Promotions and Giveaways
Tiger is spreading festive cheer this CNY with exciting promotions across various locations until 15th February 2025. At selected coffee shops and food courts, patrons purchasing big bottles of Tiger, Tiger Crystal, or other HEINEKEN Malaysia beers can redeem rewards like the 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or premium playing cards by checking under bottle caps.
Bars and pubs offer chances to win the Tiger Mahjong Set and RM 88 TnG E-Wallet credit with purchases of RM 90 or more. Hypermarkets and supermarkets feature giveaways such as the Bear Multicooker Hotpot and La Gourmet Cast Iron Pot, while 99Speedmart offers collectible Thermoflasks. Shoppers at mini markets and convenience stores can scan receipts to enter a contest for the Samsung Galaxy Z Fold6 or RM 88 TnG credit. For at-home celebrations, Drinkies offers carton bundle deals with gifts like the Bear Hotpot and La Gourmet Cast Iron Pot until 12th February 2025.
At the "Together We Roar" campaign, enthusiasts are invited to participate in a digital journey that commemorates shared memories and milestones. Through Tiger Beer's innovative 'Add Yours' Instagram Stories template, participants are encouraged to weave their collective narratives, immortalising these in bespoke NFC pendants by Zero Degrees Jewelry.
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| Play exciting games and stand a chance to win exclusive prizes that’ll make your celebration even more special. |
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| Unleash your festive spirit at the Tiger Beer Together We Roar event at Pavilion Bukit Jalil! |
Join the Together We Roar Campaign
As the curtains close on "Together We Roar," what remains is not just the echo of past celebrations but a vibrant affirmation of community and shared courage. Tiger Beer has woven a rich canvas of experiences that beckons us to roar into the new year with optimism and unity.
In every note of music, in the threads of the exclusive fashion collaboration, and within the digital spaces we share, Tiger Beer invites all to partake in a journey that transcends the ordinary. This is not just a campaign; it is a celebration of memories and a bold stride into the future.
Discover more about this vibrant celebration and join the journey that roars here and follow the vibrant trails Tiger Beer charts through its official website. Through every sip of Tiger Beer, let us toast to the year ahead!
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