Celebrate Chinese New Year with Carlsberg Malaysia’s exciting campaign, Brewing Prosperity Together. Welcoming the Year of the Snake, this initiative combines exceptional craftsmanship with the richness of Chinese cultural traditions. The highlight of the campaign is the exclusive artist-edition festive packaging, created to reflect the spirit of the season while inspiring togetherness and joy among consumers.

Read more: Experience the World of Smooth with Carlsberg Malaysia

Table of Content

1. Chinese New Year Packaging
2. CarlsBazaar
3. Promotions & Prizes

Celebrate Chinese New Year with Carlsberg Malaysia: Brewing Prosperity Together

Chinese New Year Packaging

In the vibrant whirl of the Chinese New Year, Carlsberg Malaysia introduces its latest campaign, 'Brewing Prosperity Together,' delighting consumers with unique artist-edition festive packaging, designed to encapsulate the essence of the season and foster bonds of unity and joy.

Celebrate Chinese New Year with Carlsberg Malaysia: Brewing Prosperity Together

The packaging, a masterstroke of creative prowess by YAO and Su Su of 1983ASIA, showcases the snake - a symbol of wisdom and grace in Chinese culture. It is artfully entwined amidst lush peonies and orchids, enveloping Carlsberg’s emblematic hop leaf. This design is an ode to the beautiful coalescence of traditional motifs and modern artistry, aiming to captivate and charm.

Stefano Clini, Managing Director of Carlsberg Malaysia, articulates the campaign's ethos, emphasising the brand’s aspiration to accentuate the festive spirit and promote a forward-looking optimism. This vision resonates within every bottle and can, designed to enhance celebratory gatherings with flair and anticipation.

CarlsBazaar

At the heart of 'Brewing Prosperity Together' is the innovative CarlsBazaar, transforming select shopping malls into hubs of festive cheer. These spaces are reimagined as a canvas of cultural celebration, where patrons can immerse themselves in interactive experiences, performances, and a treasure trove of limited edition New Year apparel and merchandise.

Experience the vibrant CarlsBazaar at 1 Utama Shopping Centre, Selangor (9-12 January) and Gurney Plaza, George Town (16-19 January). Explore exclusive Carlsberg merchandise, including trendy Chinese New Year apparel from their collaboration with TNTCO. This stylish collection blends festive cheer with bold streetwear, featuring vibrant colours and symbols of prosperity. Don’t miss festive treats and exclusive CNY goodies to elevate your celebrations!

CarlsBazaar is happening at 1 Utama from 9-12 Jan and Gurney Plaza from 16-19 Jan. Win exclusive Carlsberg merch, trendy CNY apparel by TNTCO, and festive goodies to elevate your celebrations.

Promotions & Prizes

From 1 December 2024 to 31 January 2025, shoppers in West Malaysia can redeem a Lock&Lock Electric Grill Pan with the purchase of three cartons of Carlsberg products, including at least one carton of 1664, Connor’s, Sapporo, or Somersby cider, at super- and hypermarkets, 99 Speedmart, or e-commerce platforms.

In Sabah and Sarawak, the same reward is available with the purchase of two cartons of Carlsberg Smooth Draught and one carton of 1664, Connor’s, Sapporo, or Somersby cider. Additionally, buying three cartons of 1664 or Connor’s grants exclusive rewards, such as a 1664 Mahjong set or a Connor’s mini fridge. These offers are also valid in major retail stores and online.

Other exciting rewards include RM5 Touch ‘n Go eWallet credit and a chance to win an iPad Mini for every RM20 spent on Carlsberg products at convenience stores from 1 January to 28 February 2025. At food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle with nine bottle caps and enter to win a Lock&Lock Electric Grill or weekly Ang Pows worth RM8,888.

Bars and pubs offer a chance to win limited-edition 1664 Mahjong sets with qualifying purchases, while the ‘Drumming Prosperity Together’ engagement at select outlets across Peninsular Malaysia lets consumers win Rummy sets and eWallet credits with purchases of RM288 and above.

Buy 3 cartons of any 1664 variants at hypermarkets, supermarkets, or e-commerce platforms in West Malaysia to redeem an exclusive 1664 Mahjong set worth RM388.

Purchase 3 cartons of Connor’s at participating stores or online platforms in West Malaysia and take home a mini fridge worth RM388 - ideal for keeping your drinks perfectly chilled!

Carlsberg Malaysia's Brewing Prosperity Together showcases the beer brand's dedication to quality and its deep appreciation for the traditions of Chinese New Year. It encourages beer enthusiasts to join in the festivities, celebrating the season with a sense of heritage and togetherness - along with Carlsberg’s festive brews.

For more information, visit https://www.bestwithcarlsberg.my/.