Tapping into Tropical Tastes: Somersby Pineapple & Lime Cider
Imagine lounging on a sandy beach as the sun dips below the horizon, your picnic spread out before you, and in your hand, a refreshment that perfectly encapsulates the essence of summer. Somersby, Malaysia's premier cider brand, introduces an intriguing addition to your seasonal celebrations with its limited-edition Pineapple & Lime cider. This innovative offering blends the lush sweetness of ripe pineapples with a zesty splash of lime, creating a concoction that awakens your senses and transports you to a tropical paradise with every sip.
As you explore the vibrant landscapes and cultural tapestry of Malaysia, embracing the warm embrace of summer, this refreshment stands as your ideal companion. It's not just a drink but a ticket to experiencing the rich, tropical vibe that is unmistakably Malaysian. The burst of pineapple mirrors the country's exotic fruitfulness, while the hint of lime adds a refreshing sharpness, reflecting the dynamic contrast of Malaysia's natural beauty. With Somersby's Pineapple & Lime cider in hand, you're not just savouring a drink; you're immersing yourself in a journey of flavour that captures the very spirit of summer.
As you explore the vibrant landscapes and cultural tapestry of Malaysia, embracing the warm embrace of summer, this refreshment stands as your ideal companion. It's not just a drink but a ticket to experiencing the rich, tropical vibe that is unmistakably Malaysian. The burst of pineapple mirrors the country's exotic fruitfulness, while the hint of lime adds a refreshing sharpness, reflecting the dynamic contrast of Malaysia's natural beauty. With Somersby's Pineapple & Lime cider in hand, you're not just savouring a drink; you're immersing yourself in a journey of flavour that captures the very spirit of summer.
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| Tapping into Tropical Tastes: Somersby Pineapple & Lime Cider |
Tapping into Tropical Tastes: Somersby Pineapple & Lime Cider
Somersby Malaysia
Somersby, a leading name in Malaysia’s cider market, has yet again expanded its horizon of fruity flavours with a sensational new addition – the Pineapple & Lime cider. As the first of its kind in Asia, this flavour promises to bring a zesty spark to the nation's cider preferences.
Somersby Pineapple & Lime Cider
On 10 July 2024, Somersby made waves by announcing the arrival of a unique new cider flavour, Pineapple & Lime, first of its kind in Asia, tailored to please the palate of adventure seekers and flavour enthusiasts.
“This latest offering underscores our commitment to innovation and our desire to offer joyful experiences to our fans,” explained Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. This seasonal refreshment, contained in 320ml cans with a 4.5% alcohol volume, marries the lush sweetness of pineapple with the tart zest of lime, presenting a balanced, thrilling taste best enjoyed chilled over ice.
The newly released limited-edition Pineapple & Lime cider is not just a treat for the taste buds but a strategic move by Somersby to increase brand engagement and loyalty. These special releases foster a sense of exclusivity and eventfulness that resonates well with modern consumers, particularly millennials and Gen Zs who value novelty and experiences over routine purchases.
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| From 19 to 21 July 2024, cider enthusiasts can visit Somerby's Tropical Adventure pop-up event at Pavilion Bukit Jalil for a full experiential journey. |
Tropical Adventure Pop-up at Pavilion Bukit Jalil
From 19 to 21 July 2024, Somersby is set to enchant cider enthusiasts with a Tropical Adventure pop-up event at Pavilion Bukit Jalil. More than just tasting, this event is a full experiential journey. The first 300 visitors each day will be treated to an exclusive Somersby cider-infused popsicle, boasting flavours from Somersby's extensive cider portfolio. The collaboration with The Ice Cream Bar promises a special treat: a refreshing cider-infused sorbet.
Games & Special Promotions
The pop-up event does not stop at taste tests. Attendees can engage in a delightful 'Make-Your-Own-Drinks' booth, creatively blending their preferred flavours. Moreover, a special promotion rewards buyers with a branded, limited-edition Somersby Pineapple & Lime shirt upon the purchase of any three 4-can packs, with at least two being the latest flavour. This offer extends to online shoppers on platforms like Grab and Shopee, broadening access to these exclusive rewards.
Somersby encourages attendees and buyers to capture their tropical experiences and share them online. From 19 July to 5 August 2024, using the hashtags #SomersbyMY, #SomersbyPineappleNLime, and #ThatsWonderful offers participants a chance to win fashionable merchandise, amplifying the excitement around the new cider variant.
With an enthusiastic blend of vibrant pineapple and zesty lime, Somersby's new cider flavour delivers more than just refreshment—it promises an invigorating tropical experience. Its innovative initiatives continue to secure its place at the heart of Malaysia's cider lovers. Available from July 2024, make sure you grab your cans of this limited-edition delight before it sells out!
Adherent to responsible consumption, Carlsberg Malaysia encourages its patrons: If you drink, do not drive – always #CELEBRATERESPONSIBLY.
Contact Information
For those eager to continue the journey with Somersby Malaysia, visit:
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